The Kenyan government has suspended all gambling advertisements across media platforms for 30 days, in response to growing concerns over the increasing spread of gambling in the country.
In a statement issued on Monday, Jane Mwikali Makau, Chairperson of the Betting Control and Licensing Board (BCLB), explained that the decision was made after rising fears about the social and economic impact of gambling.
“Some promoters are falsely marketing gambling as a shortcut to wealth, which has devastating effects on individuals, families, and society at large,” Makau said.
The ban covers a wide range of gambling-related advertisements, including those promoting betting, gaming, lotteries, and prize competitions.
The BCLB Chairperson also raised alarm about the timing of such ads, which are often broadcast during the watershed period between 5:00 am and 10:00 pm, exposing children and vulnerable groups to gambling content.
“Gambling ads have been aired at times when young people are most likely to be watching or listening, which raises serious concerns about addiction,” she added.
During the 30-day suspension, all licensed gambling companies must submit their advertisements to the Kenya Film Classification Board (KFCB) for approval, in accordance with the Film and Stage Plays Act.
They must also ensure their promotions encourage responsible gambling and comply with existing advertising regulations.
The BCLB has urged the National Assembly to expedite the Gambling Control Bill, which aims to enhance the regulator’s powers. Furthermore, the Media Council of Kenya is set to introduce new advertising guidelines to replace an old programming code that was declared unconstitutional.
The government has also set up a Multi-Agency Enforcement Team to develop and implement policies promoting responsible gambling nationwide.
“The BCLB calls on all stakeholders—including betting firms, media houses, telecom companies, and the public—to fully support this directive,” Makau concluded.
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