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Home»Briefing»Insurer excites the market with a digital product
Briefing

Insurer excites the market with a digital product

NLM CorrespondentBy NLM CorrespondentJanuary 17, 2022Updated:January 17, 2022No Comments3 Mins Read
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Founder and MD of InsureMe Mr. Fred Chege 
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Insure Me aims at disrupting the insurance sector with a fresh  and tech savvy application available 24/7 using a simple, intuitive, and centralized platform

An online insurance booking platform, Insure Me, has launched an end-to-end digital insurance platform that is enabling customers to pay for their comprehensive car insurance in flexible monthly installments of up to 10 months through a “lipa pole pole” solution.

Through insureme.co.ke, the customer cannot only book vehicle valuation at a place and time of their choice but also get a quote, choose additional benefits such as excess protector, windscreen cover.

The Nairobi Law Monthly September Edition

The platform allows customers to digitally get a quote and purchase an insurance cover online via their digital device. More importantly, a customer can pay the calculated premium in full or in flexible monthly instalments of up to 10 months and receive a car insurance digital sticker to their email address within 10 minutes. The car insurance cover is underwritten by Heritage Insurance Kenya Ltd. 

“Consumers are constantly seeking affordable and convenient ways of purchasing their comprehensive insurance cover so it’s time that they get something that is pocket friendly, convenient and fast,” said Fred Chege, founder and MD of InsureMe. 

Mr Chege also noted that InsureMe’s claim process for accident, theft, windscreen damage among others, is also digitized to allow the customer to lodge their claim online. 

“Thanks to our predecessors, we now have the luxury to move from feature-focused platforms to experience and behavior-based platforms.”

The digital product boasts of “lipa pole pole” feature that enables users to purchase the comprehensive car insurance and pay later up to 10 months instalments, an end to end online insurance purchase journey with no tedious paperwork, quick and easy purchase in less than 5 steps, 24/7 customer service, online car valuation booking service that goes where the customer is located. 

According to Godfrey Kioi who is the managing director of Heritage Insurance Kenya, this collaboration couldn’t have happened at a better moment. He said, “an important plank for insurance penetration in Kenya is the convergence of product affordability and an enhanced end to end digital customer experience. It demonstrates Heritage’s commitment to investing in end-to-end digitization that will help Kenyans and boost their efficiency and prosperity.”

Heritage’s Autocorrect Motor Insurance policy, which debuted in Kenya in 2019, is powered by telematics technology, an Artificial Intelligence data and analytics-powered technology that collects and transmits driving behavior relating to acceleration, braking, and cornering – which influences insurance premium pricing, claims processing, and motor fraud reduction. 

The Nairobi Law Monthly September Edition

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The Nairobi Law Monthly September Edition

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